The Media Coordinator provides support to a Media Buyer on a day to day basis. This position requires someone who is comfortable in a fast-paced environment. The Media Coordinator is responsible for entering all of the buyers’ media orders in an accurate and timely manner. They will act as the liaison between the media buyer and 100-200 television stations.
The primary function of a Media Coordinator is to ensure all media purchased is scheduled to run accurately.
Media orders – confirm all station orders in a timely manner. Coordinators will send the orders to stations and are responsible for confirming receipt. Must be completed before media is scheduled to air.
Traffic –work closely with the traffic department to confirm 800#s and URLs are accurate and tapes/files are at the stations in a timely manner.
Discrepancies – after media runs, it is the Coordinators responsibility to verify media ran correctly. They do this by station post logs and updating the media system accordingly.
Reporting – work with the buyer in analyzing reports daily to better understand and meet performance and clearance expectations of clients.
Sourcing – it is the coordinators responsibility to understand the sourcing process to research any issues that look to be impacting results, i.e. no data for a media buy or major variations from typical response.
Paperwork – prepare and facilitate the processing of paperwork between the buyer and accounting. These documents include check requests, station set up requests and purchase orders.
Preferred Character Profile:
Must have strong initiative, excellent interpersonal skills, problem solving skills, communication/rapport building, attention to detail, tenacity, and a pro-active entrepreneurial spirit.