The Jr Brand Specialist – role reports to the Senior Manager of Brand Science and is responsible for supporting the Client Service teams with data entry, analysis, and reporting of brand response campaigns for Short Form Client Services.
Support Brand Science Team with the data input of TV schedules, post measurement, and reporting of audience delivery goals.
Responsible for inputting impressions/ratings into TV media schedules
Work extensively with syndicated research tools for data collection and metrics calculation
Responsible for timely post of audience delivery in-flight to fuel optimization
Assist on Post mortem presentations to effectively communicate performance
Assist with competitive research and analysis (industry trends, media consumption, etc)
Additional duties as assigned
4 year college degree, preferably in Marketing, Business or Economics
Strong communication skills required as the role will interface with account executives, clients, buyers, business development, and analytics
Strong mathematical skills
Intermediate to advanced Excel and PowerPoint skills
Works well under pressure, while maintaining accuracy and professional demeanor
Self-motivated with the ability to work both independently and in a team setting
High level of attention to detail, and organization
Ability to manage multiple projects with short timelines in a fast paced dynamic environment